TESTIMONIALS

"Caryn Melton was instrumental in building our BetaLED brand when Ruud Lighting pioneered the outdoor LED lighting fixture market. She aggressively pursued multiple media opportunities to capture the necessary "buzz" and get the word out that our LED lighting solutions were the real deal. From trade publications, print and electronic, to regional and national print press and television media, she covered all the bases.Caryn's keen ability to build relationships with editors and relentlessly represent the brand through multiple mediums was a huge asset as we battled larger lighting organization for our share of voice."

—Marty Organ, VP, OEM/ODM Program Management - Cree, Inc.

"I have worked with Caryn on multiple occasions for nearly 15 years and can say she is one of the most reliable and knowledgeable public relations professionals I have ever known. I always appreciate that she really knows the media outlets she is pitching. And when I am in a pinch, I know I can count on her to deliver quality editorial."

—Michelle Tennis, editor - Medical Construction + Design

"As a seasoned writer with significant public relations expertise, Caryn Melton would be an asset to any company looking to increase their PR presence. With a master’s degree from Northwestern University’s esteemed Medill school of journalism, her writing style is crisp, clear and concise. In fact, several publications that typically limited submissions to staff writers accepted articles from Caryn. As a Director of Marketing Communications, I knew my review of her work would require very little—if any—editing. Her research skills are also sharp and perceptive; feeding her ability to synthesize relevant information to appropriately support or build ‘the story’ or article. And talk about tenacious! When pitching publications, Caryn’s follow through is amazing. She knew many editors, was always keenly aware of their editorial calendar and target audience, and often identified a need for a specific article or story— following it through to publication. She has a large PR network that included many prominent editors within our industry and vertical markets, which proved instrumental in our PR coverage and ultimate success. She also assisted us with scheduling and conducting media interviews during major trade shows and PR outreach, including the preparation of talking points for major corporate announcements. Her PR skill set is broad and well honed, and I would highly recommend Caryn to assist you with your corporate PR and communication needs."

—Joanne Cummins, director marketing and communications - Kenall Manufacturing